The film industry is full of prophets, analysts and executives who will tell you there is a formula to bringing a movie to life. Despite their best efforts, however, no one can really predict the success of anything. For every runaway hit like “The First Wives’ Club” there is a “Pluto Nash.” Pundits will say they know a successful franchise when they see it. But if that were the case people would not have passed on J.K. Rowling’s book when it came out, or “Twilight.” Everyone would not have scoffed at Tyler Perry, if there was a full proof formula for success. In the end you have to pursue your passion and follow your gut. School’s can teach technique, but your heart must lead the way.
So it should come as no surprise that a scheduled interview with master film promoter Ralph Scott was down graded to a phoner so he could care for his 6-year-old daughter. You have to follow your heart. It was his heart that led Scott to creating a festival and eventually executive producing Lens on Talent, the premiere location for black short films. The contest is so big now they just logged in 900 submissions for the last go round. Scott’s passion for showcasing amazing films was no less palpable through wireless phone than if we had been sharing coffee at a mid-town Starbucks, as planned. He is open and honest and chock full of advice for filmmakers trying navigate their way in the overly saturated, commercially driven world of film.
Tell us how you got your start in the film business?
I started out in photography and when I was in college, thought motion pictures might be the best way to go. I studied mass communication at West Virginia State College. I went to Howard for their film school but it wasn’t set up yet. I worked with Haile Gerima on Sankofa. I got the film bug I was working in D.C. but there wasn’t much film work. I ended up being a computer draftsman and that gave me a chance to go to L.A. and started meeting filmmakers, that were making films that were not in the in the mainstream. Sandra Evers-Manly helped me develop a film festival and we did them and film screens for more than 14years now.
Help us to understand how “the business” has changed over the years?
The industry has changed a lot. Before the only way you could make a film was on 16 mm and 35 mm which cost a whole lot. For you to be in the game you had to be serious about it. It was a process. You don’t just put a tape camcorder. You really had to do it up. That doesn’t mean necessary that the quality was better. It’s just that people were in the game at the time weren’t just fly by nights.
It took me some time to get into the digital revolution and the films weren’t so great.
Is there a difference between white and black filmmakers?
You don’t get too far doing shorts you still have a long way to go. You’re not accepted into the game as easily as a white filmmaker just because the time scale that it took to getting into the game. Black filmmakers tend to make films about the black experience and they are left behind because they are not what (mainstream studios) are looking for.
What advice would you give these filmmakers to get a leg up in the industry?
It really is about who you know. You have to make connection. The other way is we are just starting to get comfortable enough to make alternative story lines.
Some people step outside the box like Rodney Evan’s Brother to Brother,” or Aaron Woolfolks The Harimaya Bridge. Woolfolk shot He is stepping out of the box and out of the country. It is a lovely film and hopefully it will get recognized.
How did you transition from doing film festivals to working with The Best Shorts on BET-J and eventually Lens On Talent?
I moved from California to New York, and I kind of had to figure out a hustle to make a living. We started doing VISUAL AIDS – An AIDS awareness program and we showcased it around the country. During that time Sean Johnson from BET-J was looking for films for short film program. He had reached out and I said let me respond to this brother and see what he can do.
How do you navigate such a big task as running a film festival?
It’s all about relationships. You have to know that at NYU had a program or that USC just featured new filmmakers. You go out to these venues, and you get the crème of the crop.
What should short filmmakers do to get ahead in the game?
I would say do many short films; you have to practice your craft. When you do a short film, you are creating a work ethic with a crew of people. When you’re shooting, you get to know the tricks of the trade on that level. Then you have to promote that film, you have to try to get it on and in doing so people get to recognize who you are. Then you start to get awards and that will hopefully lead you to getting you films made.
Would you suggest people getting in the business learn as much as they can about everything, or master a particular craft?
My advice would be if your claim to fame is writing stay in your lane. The only other lane I would suggest is producing. Because this way you hire a crew, and try to find who can do what.
How has technology impacted the medium?
In general technology will always lead. They are hyped about 3-D now, but no matter how hard the industry tries to move towards showing movies on your telephone, there is still something to be said about sitting side by side next to someone and seeing a movie.
What is next for you?
I want to do more with my social cinema concept. I would like to open up a small Indie theater. I just love showing film. I am looking into making my own film that will, if I can, put my money where my mouth is.



